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Title details for Brandraising by Sarah Durham - Available

Brandraising

by Sarah Durham
ebook
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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
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Publisher: Wiley

Kindle Book

  • Release date: November 13, 2009

OverDrive Read

  • ISBN: 9780470542217
  • Release date: November 13, 2009

EPUB ebook

  • ISBN: 9780470542217
  • File size: 1106 KB
  • Release date: November 13, 2009

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Expand title description text
Business Nonfiction
  • Details

    Publisher:
    Wiley

    Kindle Book
    Release date: November 13, 2009

    OverDrive Read
    ISBN: 9780470542217
    Release date: November 13, 2009

    EPUB ebook
    ISBN: 9780470542217
    File size: 1106 KB
    Release date: November 13, 2009

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English
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